Feature Case Study
Objective: Launch, monetize and formalize online display media for one of the largest retailers online.
Challenges: Overstock has high standards for latency and requires premium advertisers.
Results: In Nov 2010, Longboard launched and delivered multi million dollar holiday campaigns within 2 months of onboarding with minimal on site latency resulting in a successful ongoing relationship.
Mobile in Action
Objective: Identify mobile shoppers in the process of researching and buying and target Best Buy messaging to those users.
Challenge: Very few mobile shopping apps provide scale and specificity to drive mass usage.
Solution: Longboard created a custom ShopSavvy mobile push to drive BestBuy messaging to over 16M users interacting with BestBuy products monthly.
Optimized Results
Objective: Move people online and in-store at scale over the two day Cyber Monday holiday.
Challenge: Targeting specific audience at sufficient volume to his aggressive engagement metrics.
Results: Achieved full delivery of high performing units across highly specific shopping sites resulting in the highest CTR during the crucial shopping holiday.