Effective 4/1/2012

Longboard Media (“Longboard Media”) is a technology-enabled media services company whose clients and customers include both online advertisers (“Advertisers”) and Internet content sites (“Publishers”).  We deliver innovative products and services designed to:

  • Enable Advertisers to better reach their target audiences; and
  • Enable Publishers to support, grow and monetize their websites through the sale of advertisements.

At Longboard Media we believe that safe, secure and respectful practices regarding the use of consumer information are fundamental to our business success and to the growth and vitality of the Internet as a whole.

This Privacy Policy is intended to provide consumers with clear and complete information about the consumer data we collect in connection with our Services and the way that data is stored and used by our company, our Advertisers and our Publishers.

Information We Collect

Non-Personal Information Collected by our Services

We deliver advertisements from hundreds of Advertisers across a multitude of Publisher websites.  When you visit one of the Publisher websites in our network, our automated system may collect “click stream data” related to your visit to the website.  Click stream data is anonymous and can include information such as your IP address, Web pages viewed, the date and time at which those pages were viewed and interaction with content and advertisements on those Web pages.  Technologies used to collect this click stream data, include cookies and Web beacons.

In order to improve performance, we augment our click stream data with non-personally-identifiable behavioral and demographic data from Publishers and other partners.  This anonymous data may include such things as zip code, age, gender and income range.

We utilize the non-personal information described above to better customize the sort of advertisements you see.  We also aggregate anonymous cookie data in order to identify large audience segments that assist advertisers in targeting their campaigns to the most relevant Internet audience.

Consumer Choice – Opting Out of Receiving Cookies

We use technology which includes cookies and web beacons in the delivery of our Services.  We believe that the use of these tools enables us to provide users with a more meaningful web experience.  You may adjust your computer’s web browser settings to refuse all cookies.  However, please note that because cookies are widely used, disabling the use of cookies in your web browser may interfere with full use of various websites.

Longboard Media partners with Google DoubleClick and Collective Media.  You may opt out of receiving Longboard Media cookies and other NAI member companies by clicking here: http://www.networkadvertising.org/managing/opt_out.asp.

Through this opt-out procedure, your computer will request an “opt-out cookie” ID tag that will prevent your anonymous data from being matched to your computer and thereby prevent us from using that data to deliver targeted advertising or other content to your computer’s browser.  Please note that this opt-out process will erase the cookie ID associated with your computer but not the cookie itself – the cookie itself must remain on your computer in order for us to recognize you as an opt-out user.  This means that if you use multiple computers or multiple browsers you will need to opt out of receiving cookies on each computer and for each browser.  Also, if you change computers or delete cookies from your computer you will need to repeat this opt-out process.

Personally Identifiable Information Collected Through Our Corporate Website

You may also provide us with personally identifiable information (such as your name, email address, physical address or telephone number) when you elect to contact us about this Privacy Policy or any other customer-service related matter.  We will only utilize such personal information for the purpose of responding to your inquiry.  However, we do reserve the right to retain an archival record of all such correspondence.

We reserve the right to disclose personally identifiable information you have disclosed to us in response to judicial process or court order or to provide information to law enforcement agencies or in connection with an investigation of matters related to public safety, as permitted by law.

Transfer of Data Upon Change of Control

In the event that another company acquires all or substantially all of the assets of our business through a consolidation, merger, asset purchase or other transaction, we reserve the right to transfer all data (including any personally identifiable data) that is in our possession or under our control to such acquiring party.

Children’s Privacy

Longboard Media is sensitive to the issue of children’s privacy.  Hence, our services are neither developed for, nor directed at, children.  We don’t offer the targeting of advertising towards anyone under the age of 13.

Changes to this Privacy Policy

We reserve the right to make changes to this Privacy Policy by posting an updated version on this page.  The date on which the current Privacy Policy was posted will always be noted at the top of this page.  Any change we make to our Privacy Policy will be made in compliance with applicable law.

Correspondence

If you contact us, we may keep a record of that correspondence, including your email address.

Questions and Comments

Questions and comments regarding this Privacy Policy should be directed to privacy@longboardmedia.com or mailed to:

Longboard Media
475 Sansome Street
San Francisco, CA, 94118.