Onsite media has the potential to drive massive incremental revenue while avoiding cannibalization of a shopping site’s core business. Longboard believes that the mixture of premium advertisers with highly relevant shopping sites provides the largest value to consumers, advertisers and commerce sites alike.
Reach consumers from browse to buy across multiple mediums at key consumer decision points.
The first time a user is exposed to your site comes via the keyword search. Longboard Media allows your site to be placed higher in the purchase funnel and helps the user define their purchase process.
Longboard Media targets local shoppers who are in-store, looking at a product and ready to buy. Longboard considers this the most targeted consumer to date and offers unprecedented scale across all prices, devices and categories.
Longboard believes that retailers are actively re-defining themselves as publishers and that branded media is key to that transformation. Onsite retailers are the closest to the transaction and taking in-store promotions to a whole new level, at scale.
At Longboard we believe in putting the publisher first. We offer a full-service media team and give our publishers access to our entire network.
One part of the Longboard publisher model is the connection to numerous advertisers and well-known brands. With those advertisers and brands come larger spends and higher frequency of campaigns.
Longboard's targeting technology allows us to match the right place with the right time and in the right context.
Longboard knows that retail sites are highly reliant on meeting speed thresholds. Longboard has the fastest ad-serving technology for retailers, and at scale.
Longboard handles all aspects of your online display strategy from sales payment so that you can get back to what's most important… focusing on your core business.
One of Longboard's core belief's is to be fully transparent on BOTH sides while allowing the publisher to retain full control of units, placements and marketers.
Objective: Launch, monetize and formalize online display media for one of the largest retailers online.
Challenges: Overstock has high standards for latency and requires premium advertisers.
Results: In Nov 2010, Longboard launched and delivered multi million dollar holiday campaigns within 2 months of onboarding with minimal on site latency resulting in a successful ongoing relationship.
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Objective: Identify mobile shoppers in the process of researching and buying and target Best Buy messaging to those users.
Challenge: Very few mobile shopping apps provide scale and specificity to drive mass usage.
Solution: Longboard created a custom ShopSavvy mobile push to drive BestBuy messaging to over 16M users interacting with BestBuy products monthly.
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Objective: Move people online and in-store at scale over the two day Cyber Monday holiday.
Challenge: Targeting specific audience at sufficient volume to his aggressive engagement metrics.
Results: Achieved full delivery of high performing units across highly specific shopping sites resulting in the highest CTR during the crucial shopping holiday.
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