News

By: Patrick Hodge, San Francisco Business Times Amazon.com and Walmart.com are increasingly acting like traditional media publishers by selling display advertising on their websites, and estimates put their resulting revenue in the hundreds of millions of dollars a year. Now other online retailers are following suit in hopes of monetizing the eyeballs their content attracts [...]

New York, NY (July 31, 2012)—A thought-leader in the Retail/Shopper-Marketing sphere, Longboard Media Founder and CEO Jim Barkow has been selected to speak at ShopLocal’s 7th Annual Summit, taking place at Chicago’s Trump International Hotel from August 21-22. Barkow has also brought onboard esteemed retail marketing expert Gwen Morisson, CEO of the Americas and Australasia, [...]

New York, NY (July 6, 2012)—Longboard Media Founder and CEO Jim Barkow has been chosen as an expert panelist at MobileBeat 2012, VentureBeat’s annual mobile conference held this year at The Palace Hotel in San Francisco July 10-11. A thought-leader in the quickly changing retail and marketing sphere, Barkow will offer his knowledge and expertise [...]

New York, NY (June 18, 2012)—Longboard Media continues to ascend the ranks as a leading digital advertising provider across premium shopping sites. Counting direct retailers, a recent comScore report placed Longboard in 5th above major sites such as Walmart.com and Yahoo! Shopping in monthly unique visitors, percent reach and several other factors. “Our focus from [...]

Shopper marketing has reached a tipping point. Marketers can no longer rely on converting shoppers into buyers the old-fashioned way. Shopper marketing is at a crucial intersection: consumers are rapidly adapting their purchase behavior, while brands are quickly trying to understand that behavior. Shopper Marketing campaigns become cost effective and more successful if agencies and brands [...]